No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country,...
Airlines
Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution,...
In February of 1973, The New York Times reported a story out of Texas known as the "$ 13 war."...
BANGKOK, Wednesday: Sydney-based Sweetshop director Liz Murphy is behind Singapore Airlines’ latest global brand campaign, Welcome to World Class, by...
Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with...
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline's loyalty program,...
Minako KentManaging DirectorWhen the pandemic hit, the global marketing team at Japan Airlines (JAL) saw its budget disappear overnight. “It...
Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning...
JetBlue Airways has acquired Spirit Airlines for $ 3.8 billion. The news comes less than a day after Spirit and...
Wine and cheese aren't just Pacific Northwest souvenirs: they're fixtures of the region's travel itinerary. When you fly into Portland...