Southwest Airlines Prides Itself on Being the ‘Love Airline’

In February of 1973, The New York Times reported a story out of Texas known as the “$ 13 war.” It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In essence, Braniff was ticked off because its fares were set by the Civil Aeronautics Board, whereas those of Southwest–which had three planes…
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