Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people...
Albertsons
The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item...
The new ad units let consumers drop products straight into a shopping cart. Adweek Feed
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she...
Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between...
With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided...
Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a...
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the...