Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between...
Albertsons
With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided...
Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a...
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether...
Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after...
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate...
The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the...