Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to...
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Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the...
To bring in a knowledgeable women's soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally....
Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But...
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to...
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally...
Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some...
NEW YORK, Today: A jury of 10 leading brand-side marketers has selected Ally Young, CMO at mobile company Skinny NZ, as...
In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team...
Not so fun fact: The three top mascots in the NBA--Rocky the Mountain Lion, Harry the Hawk and Benny the...