AUCKLAND, Monday: CBD indie Federation has created a new brand identity and story for the Academy of Sport at Massey...
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Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year...
Personalized marketing is a proven way for brands to catch consumers' attention; after all, 62% of consumers expect personalized ads....
This year's World Cup in Qatar doesn't start until Nov. 20, but Coca-Cola is already trotting the World Cup trophy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people...
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
by Jochen SchlosserChief Technology OfficerAdformSPONSORED BY:“Wait and see” is not the motto most of us aspire to. Yet, with Google’s...
The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....