Personalized marketing is a proven way for brands to catch consumers' attention; after all, 62% of consumers expect personalized ads....
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This year's World Cup in Qatar doesn't start until Nov. 20, but Coca-Cola is already trotting the World Cup trophy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people...
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
by Jochen SchlosserChief Technology OfficerAdformSPONSORED BY:“Wait and see” is not the motto most of us aspire to. Yet, with Google’s...
The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join...
College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little...