Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers...
Alternative
Beyond Meat, once the darling of the alternative protein category, reported an 18% decline in revenue for 2023, despite heavily...
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up...
The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market....
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers...
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the...
Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media...
Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was...