Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
Amazon
For those whose New Year’s wish was never to see the word “duopoly” again: Take cheer! Soon we may start...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as...
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...