Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...
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While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...
Turns out owning your own cable channel might not be the most efficient way to attract an audience.Poker Central folded...
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...