Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
Amazon
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...
Turns out owning your own cable channel might not be the most efficient way to attract an audience.Poker Central folded...
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing...
Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for...
While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...