While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
Amazon
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing...
Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for...
While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster,...