Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...
Amazon
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video...
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their...
It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound,...
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the...
The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Unproduction Ad agencies are among the early...