Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...
Ampersand
Ampersand rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy...
Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new...
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available...
Convergent TV isn’t just about marrying linear and streaming. Linear has its own fragmentation challenges, from local and national addressable...
It's safe to say different forms of TV make it hard for advertisers to keep track of who they're reaching...
Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the...