Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within the AND platform, its DSP, to automate addressable
The post Ampersand Automates Addressable TV Planning appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs