With every successful direct-to-consumer (DTC) brand launch, a tiny bite is taken out of a legacy brand’s market share.Once those...
ANA Masters of Marketing
After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
KFC had lost its way.While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of...
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...