Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North...
Annalect
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday,...
Launching a people-based data platform is the agency holding company trend du jour.Omnicom on Thursday announced its own version of...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...