Erin Matts Becomes CEO Of Hearts & Science

Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North American CEO of Annalect, was named US CEO of Hearts & Science on Tuesday. Matts will succeed Scott Hagedorn, who was promoted to CEO of Omnicom Media Group on Thursday. Omnicom has not yet namedContinue reading »

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Zeotap Hopes To Become The LiveRamp Of Europe

Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, IndiaContinue reading »

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Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, globalContinue reading »

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Demystifying Agency Data Platforms

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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

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Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision

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Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she will lead the agency’s charge toward identity-based media buying. Pagliuca will oversee Hearts & Science’s tools and strategy that will put individual identities at the center of not just media execution, but brand strategy andContinue reading »

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Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies

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At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] notContinue reading »

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