This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
app installs
Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...