Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading...
app monetization
MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
Scruff has a love/hate relationship with programmatic advertising.When the gay dating app, which now has more than 12 million users,...
Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately...