Apple's App Tracking Transparency changes to its iOS operating system continue to take their toll on Meta, but changes made...
Apple’s
When you've left home with big dreams, sometimes returning without soaring success can feel like its own form of failure....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing...
To say that 2021 was a weird and stressful year for the mobile app measurement ecosystem is an understatement. But...
The winter holiday season might come around once a year, but if you feel like it's been longer than that,...
Netflix has finally put to rest rumors (hopes and dreams) that it would one day monetize with advertising – but now...
The Poisoned Apple Apple has been secretly buying app download ads on behalf of apps as a way to secure...
If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...