Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what...
Apple’s
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of...
Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide...
Apple's App Tracking Transparency changes to its iOS operating system continue to take their toll on Meta, but changes made...
When you've left home with big dreams, sometimes returning without soaring success can feel like its own form of failure....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing...
To say that 2021 was a weird and stressful year for the mobile app measurement ecosystem is an understatement. But...
The winter holiday season might come around once a year, but if you feel like it's been longer than that,...