The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
AppNexus
Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent.Less than a week after Rubicon...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
Remember that consortium led by LiveRamp, MediaMath and AppNexus to develop a cookie-based identifier that could be used consistently across...
Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments...
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...