The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great...
Approach
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely,...
AUCKLAND, Today: Lion NZ has revealed PHD as its new media agency partner, following an intense review process. PHD stood...
By now, you've probably heard about the fractional CMO--a marketing leader contracted to work a limited number of hours a...
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp...
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs...
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and...
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said...