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Putting data in the possession of a presumably trusted third party makes a world of sense. But while clean rooms...
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend...
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dot Dot Dot – Dash Dash Dash –...
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A (Pro)cure For What Ails You Agencies and brand...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California...