Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk sliced out SSPs with its direct-to-publisher product, OpenPath. Now the DSP is opening up OpenPath to CTV inventory, Digiday reports. Cox Media Group and Vizio are early adopters, and other CTV publishers are talking to […]
The post TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected