Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with...
Arun Kumar
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...