Demystifying Agency Data Platforms

AdExchanger |

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

The post Demystifying Agency Data Platforms appeared first on AdExchanger.

Read more

IPG Mediabrands Built A Data Stack That Operates Across Walled Gardens

AdExchanger |

For agencies, managing and optimizing campaigns across walled gardens is no easy task. Because Facebook, Google, Snap, Twitter and Amazon each have their own ways of defining audiences and processes for optimizing spend, buyers have to launch campaigns multiple times across each of them for every client, without getting consistent insight into what’s working andContinue reading »

The post IPG Mediabrands Built A Data Stack That Operates Across Walled Gardens appeared first on AdExchanger.

Read more

How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

AdExchanger |

Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

The post How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens appeared first on AdExchanger.

Read more