Kevin Durant narrowly missed being a Portland Trail Blazer in 2007, when the team selected Greg Oden just ahead of...
Athletes
Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In...
College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little...
When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar,...
Success doesn't always come easy. One of the biggest challenges can be looking past the critics who doubt your abilities...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will...
With the Olympics underway, retailer Dick's Sporting Goods has released a wide-ranging campaign that continues its message of empowering women...
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...
Last December, AT&T's associate vp for sponsorship and experiential marketing Shiz Shuzuki said, "I'm a firm believer that if you...
AUCKLAND, Thursday: TBWA\ has created a clever wearable connecting Kiwi fans who can’t travel. It was developed for the NZ...