College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little...
Athletes
When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar,...
Success doesn't always come easy. One of the biggest challenges can be looking past the critics who doubt your abilities...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will...
With the Olympics underway, retailer Dick's Sporting Goods has released a wide-ranging campaign that continues its message of empowering women...
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...
Last December, AT&T's associate vp for sponsorship and experiential marketing Shiz Shuzuki said, "I'm a firm believer that if you...
AUCKLAND, Thursday: TBWA\ has created a clever wearable connecting Kiwi fans who can’t travel. It was developed for the NZ...
As the U.K. celebrated Mother's Day on Sunday, Nike paid tribute to a group it has crowned "The Toughest Athletes."...
The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes...