With the Olympics underway, retailer Dick's Sporting Goods has released a wide-ranging campaign that continues its message of empowering women...
Athletes
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...
Last December, AT&T's associate vp for sponsorship and experiential marketing Shiz Shuzuki said, "I'm a firm believer that if you...
AUCKLAND, Thursday: TBWA\ has created a clever wearable connecting Kiwi fans who can’t travel. It was developed for the NZ...
As the U.K. celebrated Mother's Day on Sunday, Nike paid tribute to a group it has crowned "The Toughest Athletes."...
The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes...