With women's pro sports on a steady uptick in sponsorship and popularity, it's become increasingly difficult to explain the comparative...
Athletes
Pressure to succeed is instilled in many of us throughout our lives. That's especially true for athletes. While winning is...
With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the...
Puma launched the "She Moves Us" campaign in March 2021 to unite its top female brand ambassadors in sharing their...
Kevin Durant narrowly missed being a Portland Trail Blazer in 2007, when the team selected Greg Oden just ahead of...
Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In...
College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little...
When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar,...
Success doesn't always come easy. One of the biggest challenges can be looking past the critics who doubt your abilities...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will...