May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nike and The GenderCool Project Kick Off a Campaign Celebrating Trans Student Athletes

With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the joy that young people find in school sports. The partnership released a 30-second campaign spot directed by Kobi Swissa of Swissa Creative. The creative, which features 11 transgender and nonbinary kids age 13-17 sharing their…
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