May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Guerrilla Activation Imagines a World Where Women Athletes Dominate News Coverage

With women’s pro sports on a steady uptick in sponsorship and popularity, it’s become increasingly difficult to explain the comparative lack of coverage female athletes receive through online and print sports publications. Fortunately, people are working both on and off the field to change this. The Portugal-based sports advocacy group Raparigas da Bola is teaming…
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