Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain...
AT&T
With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...
For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the...
The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the...
Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying...
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....