Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using...
attention
Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory,...
This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months...
This article is sponsored by Adelaide Metrics. In the classic Where’s Waldo? books, Waldo was visible – but often well-hidden...
If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated...
Nobody likes it when they are stalked across social media by an ex, so is it any surprise that people...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020...
Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created...
While a lot of things will look different about this year's Super Bowl, one thing remains the same--every national in-game...
For Black History Month, Adweek has partnered with agency owner Derek Walker on a series that highlights the creative work,...