Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a… Continue reading »
The post Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’ appeared first on AdExchanger.
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