The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network

Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and whatContinue reading »

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LinkedIn Launches Lookalike Audiences At Last

LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday. Advertisers could already create matched audiences – basically, LinkedIn’s answer to custom audiences – built from a list of target contacts or accounts. The addition of lookalike audiences is a good look for a platformContinue reading »

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An Inside Peek At Insider Inc.’s Plan To Woo Advertisers

Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know what the heck it is. The campaign, created with help from Publicis-owned agency Digitas, includes a new corporate website and a media push targeting agencies with display and video ads across trade pubs, Facebook andContinue reading »

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Facebook’s Post-Russia Ad Policy Changes Have Implications For All Advertisers

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The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the platform, not just political advertisers. For one, Facebook’s effort to introduce more transparency into political advertising could start bubbling up information that brands can use as competitive intel to track trends and make suppositions aboutContinue reading »

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Tencent Enters US Market With Ad Solutions And Access To Vast Amounts Of User Data

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Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both in China and abroad. The scale of Tencent’s audience is staggering. WeChat alone has 963 million monthly active users, nearly three timesContinue reading »

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