Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
audience
If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to...
The New Zealand Commercial Radio Industry released the S3 2022 GfK Radio Audience Data into the market yesterday.The results show almost...
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience...
Stuff continues to be the go-to news outlet for New Zealanders across the country, according to the latest data released...
AUCKLAND, Friday: Stuff has maintained a national leadership position, reaching 3.485 million New Zealanders a month across print and digital,...
AUCKLAND, Thursday: The NZ Herald is celebrating the biggest brand audience in its 158-year history, with 2.26 million Kiwis engaging...
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from...
AUCKLAND, Today: LUMO Digital Outdoor has unveiled a new partnership with global outdoor analytics platform Quividi, which it says will...
AUCKLAND, Wednesday: Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content,...