Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront...
Avenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV...
In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split its ecommerce business...
Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
With its latest campaign via 72andSunny and newly appointed media agency, Avenue C, challenger telco brand amaysim is looking to...
What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming...
NEW YORK, Monday: A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the...