Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least...
AVOD
AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today's streaming wars....
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV....
Fox Corp.'s streamers will get a cash boost in the coming year as the media company looks to lean further...
Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version...
WarnerMedia’s HBO Max and HBO gained nearly 3 million subscribers in the first quarter of 2021, and the company is...
EDO expanded its EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’...
Fox Corporation is aggressively pushing to make Tubi, the streaming ad-supported platform it picked up for $ 440 million last...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max?...