Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that...
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Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two...
AUCKLAND, Today: RSVP, a new PR and event tool, has officially launched in Aotearoa, New Zealand. It helps event planners...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate...
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital...
Ogilvy and the University of Auckland are encouraging uni students to ‘Chat the Weird Out’ in awkward situations to help...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two...