With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate...
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2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital...
Ogilvy and the University of Auckland are encouraging uni students to ‘Chat the Weird Out’ in awkward situations to help...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two...
Ad buyers who asked YouTube not to run their ads on kids' channels saw that their ads ran in these...
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...
Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a...