Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ruby Resendez, director of digital solutions at Stirista. Today’s CTV landscape offers marketers a new frontier for tapping into more personalized targeting and reach than traditional linear TV ads. And ad sales… Continue reading »
The post Want Better Targeting And Lower Fraud? Avoid CTV Open Auctions appeared first on AdExchanger.
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