The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP,...
B2B
When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain...
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Restarting The Firefox It’s been 10 years since Google...
SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites,...
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B,...
Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum....