Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet.The commercial database provider...
B2B marketing
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...
LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday.Advertisers...
Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect...
The B2B martech space is heating up as titans spend billions to build their stacks – and now it’s makeover time...
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in...
B2B buyers are doing more of their product research online – and that was becoming a problem for security software provider...
Sometimes it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are...
Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26.Account-based marketing (ABM) may...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."B2B always kind of follows B2C, whether it's the use of...