Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said...
Bacardi
Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign,...
Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently...
Bacardi CMO John Burke has been in lockdown at his home in London for the past two months. And his...
Bacardi sees a big branding opportunity in digital audio.The rum brand turned to SoundCloud to launch an experiential activation with...
Cheers to IGTV, Instagram’s new long-form video offering.Bacardí is one of the first brands to raise a glass. On Friday,...