After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed"...
Baseball
You can't just release any product into the ether and call it a drop: Achieving the latter requires a whole...
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa...
Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem...
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for...
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting...
In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association...
Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While...
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand?...
After creating a new Friday Night Baseball package for Apple TV+, Major League Baseball has partnered with a different streamer...