News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And...
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When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa...
According to the vitriol on the internet, some people would like to tar and feather anyone connected with Liquid Death...
To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game...
LONDON, Today: New Zealand agencies enjoyed success at The Drum Awards shows this week. Winners include Chemistry, Together, and OMD....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported...
Random deals don't cut it for retail customers these days. Kohl's, among other retailers, learned that lesson this summer. During...
A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition...
//www.youtube.com/watch?v=CD0fxmB05QQ AUCKLAND, Today: Colenso BBDO has launched an AMI campaign with a film that “celebrates our things and the life...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. These Boots Were Made For Frauding There’s nothing more creative than...