May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big

When it comes to NCAA ratings for 2024, it’s a whole new game. Sunday’s 2024 NCAA women’s championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of 18.9 million viewers, blowing by the men’s championship game on Monday, which had 14.8 million (live+same-day) across TBS,…
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