For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and...
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AUCKLLAND, Today: Brands are now being judged by what AI says about them, and Pead wants to help businesses shape...
AI’s impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes...
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally...
Tylenol maker Kenvue navigates pushing back against the Trump administration's claims; viewers of Nobody Wants This are tired of product...
BYD predicted it would sell ten times Tesla’s anticipated U.S. sales. But that was before the ass fell out of...
Magnite, the third SSP to sue Google over antitrust allegations in under two months, claims the tech giant unlawfully stifled...
After winning the Auckland Transport street furniture contract, MediaWorks is splitting off its out of home business. The OOH operation...
VaynerMedia has been named H&R Block’s social and media agency of record, expanding a relationship that began with organic social...
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