Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably...
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By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And...
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his...
Skechers is returning to the Super Bowl. Similar to the footwear company's other recent Super Bowl ads, this year's commercial...
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when...
During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating...
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes...
There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana...
Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past...
Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short...