American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy...
Behind
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising...
In this episode of Everything is Better With Creators, we're joined by creator, artist and TV host, Spartakus. With an...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bog Standard TV broadcasters still dispute the basics...
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do...
AUCKLAND, Friday: NZME – which has already committed $ 1 million of advertising for businesses impacted Cyclone Gabrielle – has...
AUCKLAND, Thursday: Stuff and its community platform Neighbourly are coming to the aid of customers and the wider business community...
The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of...
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast...
I remember staring at the 17-foot screen thinking, "It's so beautiful, so mesmerizing--damn, we might be on to something." A...